Local service businesses—like electricians, plumbers, dental clinics, or cleaning companies—can achieve outstanding growth with Google Ads. Why? Because their audience is actively searching for nearby help, often with high intent to buy.

Begin by setting up a “Local Services” campaign if available in your area. These are tailor-made for service providers and let you show up at the top of Google with a verified business badge.

For standard campaigns, use the “Search” ad type and build keyword lists that reflect real-world needs. Think: “emergency AC repair near me,” “weekend dentist open,” or “licensed home inspector.”

Geo-targeting is crucial. Set your campaign to only show ads within your service area—city, ZIP code, or even by radius. Use ad extensions like call buttons, location links, and reviews to boost visibility and click-through rates.

Keep your landing page simple and mobile-friendly. Include trust signals like badges, reviews, certifications, and fast contact options.

When done right, Google Ads becomes a 24/7 lead engine for your local service business—delivering customers who are ready to book.